What's Important to Buyers in a Recession?

Since we are in a recession currently, it's essential to learn what is important to buyers during this time. Many people think that price is the only thing that concerns buyers, but that is not necessarily true. I believe that the most important thing to buyers during tough economic times is VALUE. Why Value? Because people want the best product for their dollar. When you are pinching pennies, don't you want to get the most bang for your buck? So what constitutes value?

• A product that works and is reasonably priced. If a product is cheap but doesn't work, then it's basically a waste of money. But, if a product works really well and isn't overpriced, then it has VALUE.
• A product that has scientific proof that it is effective. In this day and age of juices, vitamins, pills, and lotions that are supposed to heal and solve health problems, etc, it is hard to weed through all the claims and find the legitimate ones. That's where the science comes in. Customers want to know WHY & HOW something works - not just some testimonial about it. The science behind the product gives it VALUE.
• A company that offers good customer service & guarantees. While I know that I can go to Wal-Mart and get a similar product that is offered at LLBean, I often go to LLBean because I know about their great customer service and their guarantee. Sure you might pay less up front at Wal-Mart, but if there's a problem with the product breaking down 5 years from now, you're more likely to get great service from LLBean. People VALUE being treated well and knowing that they can get their money back if they are unsatisfied.
• Loyatly rewards. Customers have a choice where to shop - if they shop with you on a regular basis, reward them! They will probably shop with you for the above mentioned reasons, not because of the rewards. But the rewards will be an added bonus and will remind them of the VALUE of shopping with you. And if you have customers coming back to you over & over, you're in business.

When you are working from home, it's even more important to offer value to your customers. And if you are considering starting a business, keep this in mind. Ask yourself if the company has products that work and are reasonably priced? Does the company offer scientific proof to back up their claims? What about guarantees & customer service? Finally, are there loyalty rewards that either you or the company will offer? Be sure to offer VALUE to your customers, especially in these difficult economic times.