Advertising

With the Superbowl just around the corner, we are hearing more and more about how much is spent on advertising. It is quite amazing when you look at the numbers. Millions and millions are spent to get those products on TV and getting us to buy them. The interesting thing is, though, that most people rely more on word of mouth than advertising when making their purchasing decisions.

Think about it: You're wanting to buy a computer. What do you do? Usually we ask our friends what they have, where they've gotten a good deal, and where gives good customer service. Or you want to go out to eat. You have seen or heard an ad for a new resturaunt - but first you ask friends if they've been there, right? You don't want to go and waste money if it's not a good place to eat.

That's why I am happy to be working with a company that does not spend money on advertising. Most home-based businesses don't advertise, but more and more are - I know I've seen ads for Mary Kay, Avon, and Tupperware. So you know that some of the money of your purchases with any company that advertises goes to pay for those ads. So my company does not use any money towards advertising. Instead, I get to use word of mouth to share the products with others. It's a simple concept, really, and it's been working for us for over 20 years.

So the next time you go shopping, keep in mind that some of that money is going to pay for the advertising and distribution of those products. If you'd rather not pay for that, talk to me!